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The Thrill of a Smart Fitting Gown

 I am sure we would all agree with the title of this advertisement! They certainly had a way with words then. This is a beautiful page from The Ladies Home Journal, 1925. Don't you love how colorful it is? Color ads are always such a treat.
I love all the dresses in the ad, but this one really caught my eye. Not sure if it is the bow catching the over skirt up, the subtle polka dots on the fabric or the hat! Just love that hat.
"Pictorial Review Patterns for years have been the choice of women who demand chic and smartness-whether in a simple frock or an elaborate gown."
 
 This ad is on the reverse side. It just makes me laugh! Don't you love the names they gave products?

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